Marketing Training Resources


As Marketing Director, one of my objectives is to help local businesses better market themselves.
Your success is Rockdale’s success!  Following are several resources (most are free) which may assist you in your marketing efforts.  

The Small Business Development Center offers many great Webinars and Online Workshops.

Contact the Small Business Development Center to schedule a consultation:
Brazos Valley SBDC offers confidential, no-cost business advising to small business entrepreneurs throughout the Bryan, TX and the counties of Brazos, Burleson, Milam and Robertson.  
Advising expertise focuses on areas that are important to accelerating business growth:

  • Business Planning
  • Market Research
  • Capital Access
  • Strategic Planning
  • Sales and Marketing
  • Financial Analysis
  • Accounting Assistance
  • Selling to the Government
  • International Trade

Hottest Small Business Trends for 2020!

This webinar has great information about the latest stats and buying trends of various generational target markets.

It also discusses the importance of having an online presence -- with mobile capability as many shop on phones and tablets.


Webinar:Reaching More Customers through Better Signage

What does your signage say about your business? It is the first thing customers see, and it could be the reason some one stops (or doesn’t stop)!

Whether it is the sign on your building, signage on your door, or even signage around the store -- make sure it speaks well of you.  
If you’re considering a new sign .. I encourage you to work with a graphics designer that can take into consideration your logo, product/service, architecture of your building, sign placement, etc. Also consider contacting the Rockdale MDD to see if you qualify for a Facade Grant !


List Building - The Keys To Making Your Marketing Database Work For Your Business

Repeat business is the best way to secure the health of your business.  Keep current and prospective customers engaged and informed about your business offerings, new inventory, sales and more through direct e-marketing campaigns.  Even if you use social media your posts may not appear on your target audience’s feed.  E-marketing campaigns go directly to their Inbox!  

Email Marketing software, such as Constant Contact or Mail Chimp, allow you to upload and add to lists -- and will manage opt-outs for you.  They allow you to upload photos, coupons and link directly to your website, social media or other URL.  

Watch this Webinar and get tips and recommendations from a marketing expert on strategic ways to build a marketing database.